The Stylist’s lookbook

If you are a stylist who is looking for clients or work, you definitely need a Lookbook. As you may know, a lookbook is a compilation of photos that shows off your abilities and creative juices. Having an online lookbook is your starting line to engaging clients and teaching them about who you are and why you should style them.

Your Clashe lookbook is your portfolio where you can clearly show the world your best work. Feel free to add clips of client pictures, press pieces, media placements; anything that will help your guests understand you. All of these elements create confidence in you as a person and a professional.

As is the case with any business, it is important to craft your message to your audience. Here are a few ways you can use your Clashe lookbook to address their concerns.

Upload a Clashe Avatar
Clients will be judging your work by the way you present yourself. They will need to see a person that is healthy, chic and confident. Don’t let them down by leaving a default avatar image.

Share your work history.
Clients will need to know about your qualifications. What beauty school did you go to? How many years have you been styling? At what salons? These are all questions that show you have the experience to style them.

Showcase your strengths.
What are you good at? Do you specialize in a certain look? Do you have a certain style? Clients need to know if they will like how they end up. Give them a glimpse of what you can do for them through your showcase.

Build Collections
Collections are images organized into groups. Here’s how you can use collections to tell your story.

If you are just getting started and are concerned that you don’t have enough photos yet, don’t be. Even two or three will get you started and as you gain more experience and exposure, you can easily add to it. The most important thing is that today you create your lookbook and start promoting yourself.

Tagged as: lookbook