The Clashe Lookbook is the culmination of your career in one spot. If you are serious about promoting yourself, you have been engaged in PR, social media, blogging, photo shoots, fashion shows and networking and you know that your marketing message can get fragmented with having your hand in so many cookie jars.
How do you know if your marketing message is getting fragmented? Here are some telltale signs:
- To get your updates, fans have to subscribe to Twitter to get your status updates.
- Your blog is a different website.
- You have a link to your Youtube video in your email inbox.
- Your press releases are in your computer at the office
- Your lookbook only exists in hard copy.
Clashe exists to piece back the fragments. Clashe was built to be the single website that takes all of your work, assembles it all together and gives you a clean, professional first impression.
Did you take a video at the latest fashion show your line was featured in? Do you have a tutorial on how to care for your hair? Have you been interviewed by any of the local television channels? Post your video on YouTube for the world to see and include it in your Clashe Lookbook. Adding video is only one more way to engage your audience and gain new customers.
Are you in the know with the movers and shakers of the fashion world? Can you spot the new trend from a mile away? Insert your twitter feed into your Clashe Lookbook and people will be able to put a face to your words. They can see that you’re in the know and need to be followed.
Are you a journalist with a knack for writing articles on fashion? Your insights and ability to articulate yourself and huge contributions to the fashion world and people need to be able to appreciate you for your work. Having your blog in your Clashe lookbook is a way to show off your intelligence and talent.
Each social media vehicle does not contain a substantial amount of content to understand you and your work thoroughly. Put all the social media networks together though, and your body of work becomes pretty impressive.
The Clashe Profile is designed to grow with you. If it’s too early in the game for you and you don’t have a blog, thats ok. You will not be penalized for it. It’s designed to work with what you have. Rather than wait for everything to be perfect, start with what you have now. Create your lookbook. Upload your images. Become findable. It is important to start building your brand now.
Let’s Clashe.
Author Bio
Darryl had a problem. He needed to find clothing that was relevant to him, appropriate for where he was going, popular and affordable. He couldn’t find an answer on Google, Wikipedia, Dictionary.com or Flickr. So he started building Clashe.
