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Image Management with Collections

Darryl — Thu, 11 Mar 2010 21:26:28 +0000

Image management for digital lookbooks couldn’t be easier. With a Clashe lookbook you can create collections to walk your viewers through your portfolio. Check out the video and see how it all works.

The clashe lookbook takes all of your online content and organizes it into a single webpage exposing your portfolio to the world while making you look professional, capable and credible.

Author Bio

Darryl had a problem. He needed to find clothing that was relevant to him, appropriate for where he was going, popular and affordable. He couldn’t find an answer on Google, Wikipedia, Dictionary.com or Flickr. So he started building Clashe.

Fashion Branding with Blogs in Lookbooks

Darryl — Wed, 03 Mar 2010 22:28:17 +0000

Blogging is a way to make your brand credible, relevant and popular. Integrating your Blog into your lookbook couldn’t be easier.

Author Bio

YouTube videos in Digital Lookbooks

Darryl — Fri, 26 Feb 2010 21:28:20 +0000

Adding YouTube videos to your digital lookbook is easy. Watch the video and you’ll see.

Clashe is a platform for indie fashionistas to build websites without web developers, designers and data centers. The Clashe digital lookbook is the culmination of your career in one spot. It takes all of your online content. your images, videos, status updates and articles and assembles them for the world to see.

Author Bio

Adding Twitter Status Updates to your Lookbook

Darryl — Tue, 23 Feb 2010 23:35:31 +0000

Adding Twitter Status Updates to your Clashe digital lookbook is easy.

Author Bio

Videos, Status Updates and Articles in a Lookbook?

Darryl — Thu, 18 Feb 2010 03:14:04 +0000

The Clashe Lookbook is the culmination of your career in one spot. If you are serious about promoting yourself, you have been engaged in PR, social media, blogging, photo shoots, fashion shows and networking and you know that your marketing message can get fragmented with having your hand in so many cookie jars.

How do you know if your marketing message is getting fragmented? Here are some telltale signs:

To get your updates, fans have to subscribe to Twitter to get your status updates.
Your blog is a different website.
You have a link to your Youtube video in your email inbox.
Your press releases are in your computer at the office
Your lookbook only exists in hard copy.

Clashe exists to piece back the fragments. Clashe was built to be the single website that takes all of your work, assembles it all together and gives you a clean, professional first impression.

Did you take a video at the latest fashion show your line was featured in? Do you have a tutorial on how to care for your hair? Have you been interviewed by any of the local television channels? Post your video on YouTube for the world to see and include it in your Clashe Lookbook. Adding video is only one more way to engage your audience and gain new customers.

Are you in the know with the movers and shakers of the fashion world? Can you spot the new trend from a mile away? Insert your twitter feed into your Clashe Lookbook and people will be able to put a face to your words. They can see that you’re in the know and need to be followed.

Are you a journalist with a knack for writing articles on fashion? Your insights and ability to articulate yourself and huge contributions to the fashion world and people need to be able to appreciate you for your work. Having your blog in your Clashe lookbook is a way to show off your intelligence and talent.

Each social media vehicle does not contain a substantial amount of content to understand you and your work thoroughly. Put all the social media networks together though, and your body of work becomes pretty impressive.

The Clashe Profile is designed to grow with you. If it’s too early in the game for you and you don’t have a blog, thats ok. You will not be penalized for it. It’s designed to work with what you have. Rather than wait for everything to be perfect, start with what you have now. Create your lookbook. Upload your images. Become findable. It is important to start building your brand now.

Let’s Clashe.

Author Bio

The Fashion Designer’s Lookbook

Darryl — Tue, 03 Nov 2009 08:39:20 +0000

Whether you are a fashion designer or a jewelry maker, a pattern cutter or a merchandiser you need a fashion designer look book. Competition in the fashion industry is intense so having your online portfolio in front of people will help you stand out from the crowd. By simply putting together a display of your best designs will give buyers a sense of your style and unique look. This website is your first step to effectively branding and promoting yourself.

Think of your lookbook as an icebreaker into conversations with your buyers. Whether you are an upstart or household name, your lookbook will tell the story of where you came and where you are going stylistically. You don’t need to include everything you’ve done, just give your an audience a glimpse of who you are and leave them inspired to want to see more.

Here are a few ways to use collections to tell your story:

Upcoming Trends

Latest Pieces

Cultural Styles

Experimental Images

Upcoming Trends: Do you have a knack for knowing what is coming next? Create your own runway for next seasons style by putting together images of people that get it.
Latest Pieces: Do you have a line of clothing already in production? Group them together so people can get a feel for your body of work.
Cultural Style: Does your inspiration come from your own heritage and cultural background? Others can benefit from what you have to show them from your own experiences.
Experimental Style: Ever feel like you wanted to try something new? Innovation can come from unexpected combination. With Clashe you have as much room as you want to play. What might look funky to some can be exactly what others need to grow.

Building your fashion designer lookbook is all about building your promotion platform to launch your brand. It is free to use and can only help. What is important is that you start today.

Author Bio

The Stylist’s lookbook

Darryl — Fri, 30 Oct 2009 22:56:12 +0000

If you are a stylist who is looking for clients or work, you definitely need a Lookbook. As you may know, a lookbook is a compilation of photos that shows off your abilities and creative juices. Having an online lookbook is your starting line to engaging clients and teaching them about who you are and why you should style them.

Your Clashe lookbook is your portfolio where you can clearly show the world your best work. Feel free to add clips of client pictures, press pieces, media placements; anything that will help your guests understand you. All of these elements create confidence in you as a person and a professional.

As is the case with any business, it is important to craft your message to your audience. Here are a few ways you can use your Clashe lookbook to address their concerns.

Lookbook Avatar Image

Upload a Clashe Avatar
Clients will be judging your work by the way you present yourself. They will need to see a person that is healthy, chic and confident. Don’t let them down by leaving a default avatar image.

Lookbook Credentials

Share your work history.
Clients will need to know about your qualifications. What beauty school did you go to? How many years have you been styling? At what salons? These are all questions that show you have the experience to style them.

Lookbook Showcase

Showcase your strengths.
What are you good at? Do you specialize in a certain look? Do you have a certain style? Clients need to know if they will like how they end up. Give them a glimpse of what you can do for them through your showcase.

Build Collections
Collections are images organized into groups. Here’s how you can use collections to tell your story.

Lookbook Portrait Collection

Lookbook Before and After Collection

Lookbook Action Collection

If you are just getting started and are concerned that you don’t have enough photos yet, don’t be. Even two or three will get you started and as you gain more experience and exposure, you can easily add to it. The most important thing is that today you create your lookbook and start promoting yourself.

Author Bio

The Performer’s Look Book

Darryl — Tue, 27 Oct 2009 23:49:26 +0000

A look book is a must have for any performer who is serious about promoting themselves. Regardless of whether you are just starting out as a singer writing some tunes, an actress learning some lines or a model or that has always been in front of an audience, if you don’t have a look book then you need to begin to put one together today.

Selling yourself as a performer is all about showing others how you can move a crowd; how many emotions can you create using a variety of moods, lighting, outfits and settings. Each of these events can then be captured through a collection of images and organized into your look book to recount your story. Taking the time to put together a look book enables those who weren’t at the event to share in your storied history and bright future.

The best part of building your online look book through Clashe is that it will grow as you grow. As you have more shoots you will have as much space as you need to create new collections of shoots ensuring that your look book will always be well organized and current.

Here are a few ways to use collections to construct a performer’s look book.

Singer's Collection

Model's Collection

Actress' Collection

Singers can showcase different performances through an event photographer
Models can highlight different poses and features through a collection of portrait images
Actress’ can emphasize their range of personalities and character in context through lifestyle photography

Are you ready to create your lookbook?

Author Bio

The Photographer’s Lookbook

Darryl — Thu, 15 Oct 2009 23:56:46 +0000

Clashe is a natural tool for photographers who are serious about promoting themselves. Publishing an online look book will introduce you to prospective clients, allow prospective clients to find you through your photos and add a professional touch to your portfolio.

When people look for a professional photographer they are looking for much more than photography.

They are looking for someone that will take the time to listen to what you want and ask questions about you and/or your family. A photographer needs this information to create images that tell the story of who you are, or who you would like to be.
They are looking for your style. Do you like photojournalistic images? Or is your style more classical, whimsical or romantic? They will want to see if your style will best captures their personality.
They are looking for your work samples. They will want to see your coverage of an event from start to finish to experience the level of quality you can provide

Your lookbook tell your story. Carefully crafting your lookbook will help clients understand you and your services while also telling them that you care about what you do and the people you work with.

Here are some tips to building your photography lookbook.

Give us your bio. You are a person with a history and story. Here is where your personality, character and talent can really shine.
Showcase your best photographs. Look through your photos and select the very best ones. Pick pieces that are representative of your work and style.
Group your photos into collections that pertain to the type of client you are looking for. If you are a fashion photographer select images from photo shoots that demonstrate your flare and style. If you are an excellent event photographer, select your photojournalistic photos that capture the experience of being at that concert or party.

Are you ready to create your photography lookbook?

Author Bio

Be Visible – Why You Need an Online Lookbook

Darryl — Thu, 08 Oct 2009 23:41:50 +0000

The online lookbook is a must for anyone who in the fashion industry. It is a compilation of your best works from current and past collections. Having one shows people that you are a professional and serious about getting exposure.

Auri Footwear Profile Page

Let’s face it; people have to see things to believe them. The fashion industry is highly competitive, and if you don’t have an online presence, you are invisible. If people cannot see what you have designed with their own eyes, it will be impossible to convince them of your talent. So the online lookbook is the first step for the college student or freelance fashion designer to get their name and portfolio out to the public.

An online lookbook doesn’t have to be a fancy website with pages and pages of material. In fact, a simple one page website can easily have more impact than a multi-tiered complicated website. You want to hook people and impress them immediately with a strong first impression. If they have to search though many pages to find what they are looking for, they will probably skip over you by without even thinking about how talented you are.

While some people make grand plans of building their own website, this isn’t the best option because this will cost you too much time and money. It’s best to leave the technical details to someone who already has it all figured out. Your time and energy is better off spent designing. Of course, at a later time you can expand your site, but to start off with, all you need is a quality, one-page site that effectively showcases your artistic abilities.

The bottom line is that you have to have something that will get your name out there and build your credibility. Getting an online lookbook is one of the very best ways to do this, and it can be done easily.

Ready to create your lookbook? It’ll take 10 minutes.